The New Generation of Online MTM
Created in 2014 by young Italian entrepreneurs, Lanieri is part of the new wave of men’s style brands offering a smartly priced “DIY” made-to-measure service of good make, crafted in Italy in partnership with great names in the fabric world including such giants as Vitale Barberis Canonico, Reda, Zegna or Loro Piana.
As of today, Lanieri is organized around three showrooms : one in Milan, another in Rome and one in Zurich. The website features a sophisticated tutorial to allow customers to take their own measurements—which are then verified by a user-friendly algorithm for any oddities or discrepancies. In case of any dissatisfaction, customer service is impeccable, which makes Lanieri an excellent gateway-brand for those who wish to take a first step in the made-to-measure world for affordable pricing with minimal risk — be it for a full suit, a vest, a sports jacket, a few shirts, or even a simple pair of trousers. A good experience from beginning to end, at a smart price-point.